N.E. Miller and J. Dollard, of social cognitive theory fame, tried to explain all mental illness in terms of internal conflict. (Everyone makes mistakes. I'm trying to illustrate a point here, okay?) According to their theory, internal conflict occurs when a person faces a difficult choice, dubbed as approach-approach conflicts, avoidance-avoidance conflicts, and approach-avoidance conflicts. Approach-approach conflicts refer to when you've got two equally appealing choices. Now, a lot of people envy those who even get to make that choice. I know I do. That doesn't change the fact, though, that those "conflicts" do get under people's skin and cause measurable, non-trivial amounts of stress. Avoidance-avoidance conflicts are, naturally, worse: this is what you have to deal with when you've got two equally unappealing choices and must pick one. Moral dilemmas love forcing you to make this choice. And then there are approach-avoidance conflicts, which I guess were just thrown in for completeness's sake. I mean, it's not even really a choice when you've got an appealing option vying for your decision with an unappealing option. You just pick the appealing one. Done.
The trouble is that, in real life, most choices are all of these combined. 'Tis a scarce day when you've got two options that are both just as bad or just as good, without elements of the other. Say you're trying to decide which college to go to. One is an upper-echelon, high-status school, that will be very difficult for said fictional version of you, and very expensive, and the other will make it easy for you to get a degree without much financial stress but, you know, with the economy and all, maybe you need that high status degree to get a job.
God damnit.
People love to say freedom of choice is The Greatest Thing Ever. It isn't. Choice is like most good things: good until too much of it, then bad afterwards. Too much choice causes stress, decreases overall happiness level, and depletes your ego. You might recognize that phrase from the work of Roy Baumeister, whose research shows that making decisions actually expends energy you can't notice disappearing, much as expending self-control temporarily weakens your self-control.
I used to go with the crowd, thinking freedom of choice is an Unquestionably Great Thing. But just as the pursuit of happiness makes you unhappy, I don't trust the wisdom of the philosophers of antiquity. The writers of the Constitution did not have the benefit of modern psychological knowledge.
One of the most horrible implications of my idea presented here, if correct, is that it is an essentially unsolvable problem. Russel and Norvig said, "Refusing to act is like refusing to allow time to pass." Most people simply cannot make fewer decisions than they already do, though they might be able to trick themselves into thinking they're not deciding.
The brain is just not designed for very many choices. "Fight or flight" is pretty much the only one usually acted on in the ancestral environment. Maybe the decision to overthrow the Tribe Captain occasionally enters the ancestral mind and that's why we're able to make complicated decisions at all. I'd be able to discuss this in more depth if I were an evolutionary psychologist.
Barry Schwartz, whose Scientific American article is linked to above, also has an excellent TED talk on the matter. Dan Gilbert touches upon it in one of his TED talks too.
As food for thought, I did manage to find two somewhat legitimate sources of disagreement. The Research Digest has an article citing studies that made generalizations from small-scale experiments that the "too-much-choice effect" is exaggerated, a claim that I find dubious or preposterous (take your pick). Reason.com, a politically charged blogmagazine, has an article that makes surprisingly good points. For those who don't want to read it, I think the position is best summarized in two quotes from the article, namely: "Since different people care intensely about different things, only a society where choice is abundant everywhere can truly accommodate the variety of human beings," and, "At the heart of the anti-choice argument is a false dichotomy: We can have a narrow range of standardized choices, or we can live with options that are infinite, dizzying, and always open." I would keep in mind, though, that from their website's about page, it is clear that individual liberty is one of their deontological ideals. Also, to meta-nitpick the article: half of it is just nitpicking Schwartz's book. A more meaty objection: the article is not research-based at all.
Trying to argue this seems to provoke gut-reaction disagreement from everyone I mention it to. However, I'm afraid I cannot take a five-second rejection as evidence that I am wrong. This has been the response every single time I've mentioned this, so I'm hoping the comments on this post do better than that. For those who still disagree, take your freedom of choice. I'll ask for what I want: freedom from choice!
Further reading:
- Harmful Options, which I wish I knew about before writing this essay.
- Velleman's Sorrow of Options



